Currently a Senior Product Designer at Ralph Lauren where I spearheaded the launch of the flagship app, helping drive the brand’s legacy forward through a digital transformation. I enjoy helping brands create delightful engagement and improve their user’s experiences. My mission is to connect brands to people in a meaningful way. This is my design process.

Brands and products are living, breathing, ever-evolving ecosystems that engage and grow with their customer base. Through research, strategy, and design, I help brands develop a narrative and a consistent vision that makes a product experience unique – this must be innovative to distinguish itself from others, should reflect your brand’s values, and help build upon your brand’s foundation without changing its DNA.