Concept
The Lemonade Stand Project
My Role
Brand & Identity Design
Art Direction
Production Design
Summary
The Lemonade Stand Project is an interactive event that challenges creativity while serving fresh designs to the community.
The Lemonade Stand Project was inspired by the notion of taking things back to the simple days
– hot sunny days selling $.25 lemonade on my driveway, a childhood filled with play and creativity. Imagination sparked concepts and ‘creative block’ were words unfamiliar to the mind of youth. Nonetheless, creative blocks sneak upon the restless minds that often find themselves up against the wall of time. The Lemonade Stand Project performs in a fast-paced work environment. A 15 minute sit-down of some sort where participants and designers collaborate on a concept against the clock. The project is a creative experiment that challenges creative block, the journey of concept & bringing ideas together.
Play is an essential part of the creative process. – Dr. Stuart Brown
The Experiment
A lemonade stand is center-view on busy, public ground. Anyone in need of a logo design can participate. We’re a collective team of designers, challenging our creative process through 15 minute timed sessions with each participant. During each session we will be exploring the participant’s ideas, helping them translate a design onto paper in logo form, which they may use for personal portfolio sites, resumes, contact cards. Disclaimer: the logo is only a concept at this point. Curious to see your final design? Stay in touch with your designated designer and they will work with you furthermore.
