Project Overview
Client
Sundown by Nature’s Bounty
My Role
Product
Web Design
Summary
Sundown is a line of vitamins under the Nature’s Bounty family. I was tasked to provide and implement UX/UI design solutions for the Sundown site redesign.
Background
Sundown has been making high quality vitamins and supplements for over 40 years. What began as a small mail-order business in a Florida home, has grown into a company capable of delivering a wide variety of health-related products all over the world.
With a recent wave of health, wellness, and vitamin interest rising with a younger demographic, the company needed a brand redesign. I was approached to provide and implement UI/UX design solutions for Sundown’s new site. In the process, I helped redefine the brand’s personality, look & feel – which communicates the brand’s new positioning to its customers in a consistent, yet fresh way across each interaction and platform.
Project Brief
Brand Positioning/Art Direction
Sundown’s new brand positioning reflects the message of clean nutrition. In developing the art direction, I wanted to capture the essence of Sundown by focusing on insightful photography, clean design, bright colors, & fresh ingredients.
