Project Overview
Client
Taco Dumbo by Flagship
My Role
Summary
I developed and designed every element for this campaign. I worked closely with the team at Vector Media to bring the designs to life.
Background
Tacos For Life Campaign NYC
Active: November 2019 – February 2020
The idea was simple: to feed everyone! This marketing campaign ran for 3 months during the busy holiday season in New York City. Win Tacos For Life designs displayed on double deckers, digital billboard on wheels, solar recycling kiosks, and geo-ads made for a fun photo-op, whilst inviting the public to participate in this fun giveaway. By texting the word ‘tacos’ to 660-62TACOS, each participant entered to win tacos for life. If the stars didn’t align for your tacos for life victory, you still won a randomized item from the Taco Dumbo menu.
Illustration Design
Double Deckers
Gony Vanhool Bus
Top View Bus
