Taco Dumbo — Katy Wyman

Project Overview

Client

Taco Dumbo by Flagship

My Role

Product

Web & App Design

Summary

Taco Dumbo is a market fresh taqueria and cold-pressed juice margarita bar inspired by the healthy lifestyle where beach, surf, and sun are synonymous with fresh local food. I developed a new brand identity and redesigned Taco Dumbo’s website and ordering experience.

Project Brief

Project Timeline

Target Customer

Demographics

∘ Average Age: 20-30’s
∘ Occupation: Student and professional
∘ Predominantly female
∘ All races & ethnicities

Psychographics

∘ Personality: Outgoing, open-minded
∘ Values: Friends, creativity, new experiences, health & fitness
∘ Attitude: Positive opinion, free-spirited
∘ Interests: Food, travel, fashion, music festivals

Defining the Product’s MVP

Educates

Users can learn about new menu items, promotions and events.

Engages

Conversational in-app prompts elevate user engagement. Users can also engage with brand by linking their branded social media images and post reviews and menu-item recommendations.

Amplifies

Gives users an easy way to spread the word to other potential customers.

Custom Orders

Users can customize their order based on dietary preference.

Loyalty Program

Customers can receive rewards by engaging with brand and placing online orders.

Activates

Gives potential customers actions to take while their engagement is still high.